Many of those influences are getting paid $5,000 to $20,000 in taxpayer money funneled through city-contracted advertising firms, according to a Columbia Review investigation
His army of influencers started with the Creators4Zohran network that backed his mayoral campaign.
After he took office, the group was recast as “NYC Creators Announcements,” administered by Emilia Rowland, the mayor’s director of new media and cultural communications, who makes $175,000-a-year.
Members are fed pro Mamdani information to use in posts and are also offered interviews with chosen Mamdani city officials.
After he took office, the group was recast as “NYC Creators Announcements,” administered by Emilia Rowland, the mayor’s director of new media and cultural communications, who makes $175,000-a-year.
Members are fed pro Mamdani information to use in posts and are also offered interviews with chosen Mamdani city officials.
Researchers identified 189 influencers with documented ties to the administration.
Group members told investigators the chat group has over 200 people in it, ranging from accounts with 5,000–10,000 followers to those with millions.
A City Hall spokesperson said the mayor’s office “has never paid a content creator for a collaboration or for content production.”
However, they forgot to say 'Directly' because workers interviewed said its individual agencies that hire influencers through marketing and advertising contractors for specific campaigns including on voting, health care, tenants’ rights, and immigration services.
Staffers said the going rate is $5,000–$20,000 per campaign.
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